Resources

What we learn, we share

Case studies, webinars, articles and events on data & AI skills — what works, what doesn't, and what it produced.

DataDinners event

Case studies

Jumbo Supermarkets

Making supplier price negotiations more data-driven with buyers who were skeptical about using data

Royal Jaarbeurs

Building company-wide data & AI skills to make data the engine of growth behind Jaarbeurs' Vision 2030 ambition

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Equipping 1,400+ employees worldwide with practical data skills for confident, data-driven decisions

Just Eat Takeaway

Upskilling a fast-growing global workforce to make data-driven decisions at scale

Articles

Why your learners stop after module one, and what actually fixes it

Completion on standard corporate e-learning sits at around 12%. The reasons people stop are boringly consistent, and so are the things that fix it.

Data Booster partners with Deeploy to cover both sides of AI governance

A partnership that combines control over AI systems with the skills of the people working with them.

Data Booster partners with SHV Energy to build the people capability behind their Data & AI transformation

This summer we kicked off the SHV Energy Data & AI School — our largest partnership to date. Up to 6,000 employees across countries including the Netherlands, Italy and Brazil will be equipped not just to use AI tools, but to understand them, question them, and put them to work with confidence.

Data Booster partners with PostNL to bring effective prompting to 4,000 colleagues

We have launched Effective Prompting for Everyone at PostNL. Over the coming months, 4,000 colleagues will get hands-on experience with AI and learn how to use it in their day-to-day roles.

‘People, not technology’ — Nanne Veldman joins Data Booster as co-founder and CEO

With Nanne Veldman joining as co-founder and CEO, Data Booster doubles down on the people side of data & AI transformations: it is not the tools, but whether people actually use them in daily work, that determines the return.

Your employees are sharing company data with AI. Do you know what happens next?

AI is already inside your organization. It is in your employees' browsers, their workflows, and their daily decisions. The question is no longer whether your people are using AI, it is whether anyone is in control of how they are using it. Today, we want to shine a light on what we call the silent killer: the growing gap between AI adoption and AI governance.

DataDinners 2026: agentic AI, adoption and the data underneath

We co-hosted DataDinners 2026 in Amsterdam — an evening for data and AI leaders who wanted to get past the slide decks.

Webinar with Just Eat Takeaway & Ortecha: how to make data & AI literacy stick

The challenge is not learning about data & AI. It is making it part of how your organization actually works.

AI adoption and human capability in 2026

AI adoption is no longer the interesting question. Whether your people can actually use it is.

Why 95% of GenAI pilots stall: How learning gaps keep companies on the wrong side of the GenAI divide

A summary of the GenAI divide in MIT's State of AI in Business 2025

Data Booster wins 2nd place at the Dutch GESAwards semi-finals

A 2nd-place finish in the Dutch semi-finals of the GESAwards puts Data Booster among the country's leading EdTech startups.

Data Booster and Ortecha partner to make data & AI upskilling more human

Data Booster and Ortecha are joining forces to bring hands-on, role-relevant data & AI upskilling to organizations in complex and regulated industries.

Book review: Humanizing Data Strategy

Review of Humanizing Data Strategy by Tiankai Feng

What leaders actually need to know about data & AI literacy

Four things that decide whether a data & AI literacy program changes how people work, drawn from the programs we run.

Bridging the European skill gap

The EU's competitiveness agenda keeps landing on the same conclusion: Europe's constraint is not access to technology, it is the rate at which working adults learn.

Ymke de Jong joins Data Booster's Data & AI Advisory Board

Data & AI Advisory Board announcement

Daniël Bos joins Data Booster's Data & AI Advisory Board

Data & AI Advisory Board announcement

Görkem Köseoğlu joins Data Booster's Data & AI Advisory Board

Data & AI Advisory Board announcement

5 proven methods to measure the value of your data literacy program

Five ways to show what a data literacy program is actually worth — from program indicators and tool adoption to time-to-insight and what managers notice in the work.

4 trends in data & AI literacy

Four shifts shaping data & AI literacy programs: data products, AI governance, decision-driven analytics, and the data creators most programs forget.

Data Booster's Danique Hekkema wins 2024 DataIQ award

Danique awarded the 2024 DataIQ Award for New Talent or Data Apprentice (Enabler)

The 4 conditions you need to satisfy before starting with a data literacy program

Based on an interview with Wouter Neef, founder of Data Booster

Data literacy, data fluency, AI literacy: which one are you actually buying?

Three terms, used interchangeably, describing different things. Here is the distinction that starts to matter once you actually design a program.

Webinars

Moving Beyond Training: How to Make Data & AI Literacy Stick

Just Eat Takeaway & Ortecha on turning training into lasting adoption.

Decision First: Why Decision-driven Analytics is Key to Business Success?

Wharton's Stefano Puntoni on tying analytics directly to decisions.

Data Literacy vs. AI Literacy: or do we need both?

Jordan Morrow, the “Godfather of Data Literacy,” on why both matter.

How to secure budget for your data & AI literacy initiatives?

Gorkem Koseoglu on winning funding and buy-in for data & AI upskilling.

The Good, Bad, and Ugly of Data Culture

British Airways' Viktorija Diestelkamp on what real data culture takes.

Events

Data & AI Literacy Round Table, September 2026

The 10th Round Table: HR and data leaders on who owns AI literacy

Data Dinners 2026

An evening for data & AI leaders in Amsterdam