
Transforming data into the engine for growth (Vision 2030)
Strategic Alignment and High Engagement
Jaarbeurs has set a bold ambition for 2030: to be the most innovative and sustainable event location in Europe. Central to this vision is data as the engine for growth. By 2030, data will act as the primary driver for customer value, the enabler of process changes, and the source of enriched insights that keep Jaarbeurs ahead of the market.

Course completion rates
compared to 12% industry standard
Employee data & AI skill growth
according to pre-post evaluation tests
Number of learners
all onboarded to the data booster platform
‘’What sets Data Booster apart for us is that the trainings feel purpose-built for Jaarbeurs from day one, because they are. The in- depth discovery phase ensured the content connected directly to the daily reality of our people. The result: employees don't just enter the training motivated, they come out with something they can apply the very next morning. That's exactly the link between strategy and behavior we need to make our 2030 ambition a reality.'"
Corine Bos
CTO, Jaarbeurs
‘’Collaborating with Data Booster means being able to create tailored trainings that are right at the forefront of technology. In the current pace of development in Tech, Data Booster's versatility means we can bring the most current content to our employees in a way that directly links to their work. The colleagues appreciate this and we have seen high adoption and traction throughout the program so far. With the program we build on our ambition on increasing our impact for our guests and partners, both nationally and internationally.’’
Frank van de Ven
Project Manager Digital, Data & AI Academy, Jaarbeurs




